How to Calculate Your SEO ROI Using Google Analytics
You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring...
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Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message...
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to...
12 Important Image SEO Tips You Need To Know via @sejournal, @lorenbaker
Images often make up the largest part of webpages. They have their own tab on Google results and even their...
Alt Text: What It Is & How To Write It via @sejournal, @olgazarr
In this guide, you will learn about alternative text (known as alt text): what it is, why it is important...
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you...
Cannibalization
In today's episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it,...